Internet TechnologyStore Technology

Deploying an Endless Aisle omnichannel strategy

todayJuly 12, 2019 73

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Given the current competitive environment, every retailerwants to offer their customers as many product choices as possible.For the ecommerce portion of the business, it’s a bit easier to carry a variety of products but for a brick and mortar store space constraint is a big issue. With a finite amount of shelf space, stores can only stock a limited number of products.

Endless Aisle is an in-store consumer facing interactive screen that displays a brand’s entire product range. Customers are no longer waiting on sales assistants to assist them and now want the power to browse, discover and purchase on their own.

Unlike traditional signage, endless aisle allows consumers to independently touch, tap and swipe kiosks for product imagery, catwalks, more information and more importantly completing their purchase. By using customer-facing, interactive touchscreens, retailers empower shoppers to browse, discover and purchase on their own, increasing sales and customer loyalty.

It allows the retailers to mimic the seemingly infinite choices of online shopping and a virtual world in a brick and mortar environment. More products, more point-of-sale options and more merchandise access channels in the retail environment will lead to greater sales, greater customer base and a more satisfied consumer. Today’s consumers, especially millennials, want fast service and expect access to every product option — options that aren’t within reach in the physical store environment.

One way to deliver that accessibility is the concept of endless aisle that many retailers, big and small, have put into play. An endless aisle is provided via an interactive kiosk (or via a tablet and other mobile device) in the physical store that lets customers search for different product options not available on the brick-and-mortar’s shelves and then lets the customer purchase the product to either have it delivered to the home or for in-store pickup.

The experts from the industry will be sharing their knowledge at the Round table discussion on Emerging technologies which will drive customer engagement and experience within store at Internet Commerce Summit held on 20-21 August 2019 at ITC Gardenia, Bengaluru.

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8 - 9 OCTOBER 2020


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Confirmed Attendees
  • ★ Subhajit Mazumder, Microsoft
  • ★ Sunil Kuruvath, ColorTokens
  • ★ Ankita, CRED
  • ★ Alok Dhungana, BeezBag
  • ★ Manoj Patel, House of Anita Dongre Private Ltd.
  • ★ Aditya Tyagi, ITC
  • ★ Nisha Yadav, NAOS Skin Care Pvt Ltd
  • ★ Pranjal Salgaonkar , Naos India
  • ★ Sandeep Goenka, Bagzone Lifestyles P Ltd
  • ★ Amit Chopra, Shoes & accessories
  • ★ Shiv Perinchery, Caliber Global
  • ★ Sudhir Kumar, SIF garments Pvt Ltd
  • ★ Nupur Maheshwari, Godrej Consumer Products Ltd.
  • ★ Ashish Sharma, Vaibhav Jewellers
  • ★ Raju Nair, Binzagr foods
  • ★ Varun Kant, Praxis home retail limited
  • ★ Dhiraj Dubey, NAOS Skin Care India Pvt Ltd
  • ★ Daanish Butt, Solveda
  • ★ Ashish kumar srivastava, TCS
  • ★ Aditya Garg, Fabindia overseas
  • ★ Sandip Vazirani, 4AM
  • ★ NATARAJ GOPADI, Devharsh Infotech (P) Ltd
  • ★ Murali Mohan K, Murdeshwar Ceramics
  • ★ Nazif Tejani, Bestseller India
  • ★ George Paul, Forte Furniture Products India Pvt. Ltd.
  • ★ Mohamed Naseem PMA, Madras Trading Company
  • ★ Rahul Saha, TESCO
  • ★ Alok Singh, Metro Brands Limited
  • ★ Maulik Shah, Frigorifico Allana Pvt Ltd
  • ★ Parth Sharma, Baazi Games
  • ★ Varun Ganjoo, Baazi Games
  • ★ PRADEEP JAVA, Globus Stores Pvt Ltd
  • ★ Mayur Oberoi, Yatra.com
  • ★ Shampa Dhali, Marriott Internatioanl Inc
  • ★ Deepak Nagar, Myntra
  • ★ Kumudini Rajaram, Tesco
  • ★ Shikha Mehra, AlterLyfe
  • ★ Vishal Mehra, ViDhi Fashion World
  • ★ Chandan Kumar, Herringbone Weaves Pvt Ltd
  • ★ Sonik Sourabh, Medlife.com
  • ★ ANOOP BHARDWAJ, SOMANY HOMES INNOVATION LIMITED
  • ★ Ankita Agrawal, Freshinn
  • ★ Alok, Orientbell Tiles
  • ★ vishwajeeth naik, tesco
  • ★ Ashish Vig , Adda247
  • ★ Sumit, Pearl Global Industries ltd
  • ★ Ankit Agarwal, Policybazaar.com
  • ★ Purushothaman MSK , Auctus Ecom
  • ★ Pooja Murthy, TESCO
  • ★ Nabanita Samant, Tesco Bengaluru
  • ★ Iliyaz Hussain, Tesco
  • ★ Preeti Prabha, Laundry Cafe Pvt Ltd.
  • ★ satyabhargav, kiwla.com
  • ★ Nikhil Shirsat, Doodle Collection
  • ★ Archana Dhurandhar, Creations Jewellery Mfg Pvt.Ltd.
  • ★ Jignesh Kapasi, Passion Bazaar
  • ★ Vishal Malik, Wold Goods Market Ltd.
  • ★ Ayush khumman, Wuerth India Pvt Ltd
  • ★ Roshil Joshi, People Interactive (I) Pvt Ltd
  • ★ Nikhil Matwani, Maha Ambika Bakers
  • ★ Vivek, Panache Digilife Ltd
  • ★ Aditya Tyagi, Reliance Retail
  • ★ Sidhartha Mallarapu, IndiaBuys
  • ★ Madhu, Miele Design and apparel consulting
  • ★ vikash chaturvedi, nlfe cosmetics india ltd
  • ★ Dr.Manish Gupta, Arogyapandit Private Limited
  • ★ Piyush, Noise
  • ★ abhinav mahajan, maspar
  • ★ Shalini Vijayagopalan, Again Drinks
  • ★ Mayank Ved, Brand Studio Lifestyle Pvt Ltd
  • ★ Arun Padmanabhan, Swiggy
  • ★ Hasnain Haveliwala, Jaguar Land Rover
  • ★ Rutuja Mahajan, Myntra Jabong
  • ★ Jasmin Vora, Peoria Fashions Pvt. Ltd
  • ★ Gowtham Dakshinamurthy, Raymond Limited
  • ★ deepak sachan, Samsung
  • ★ Rohit Raghav, Walmart
  • ★ Rohit Raghav, Walmart
  • ★ Swati Gupta, Raymond
  • ★ Babul Singh, Orient Craft Ltd
  • ★ Balasubramani A, Nilkamal Ltd
  • ★ Akruti Shewani, Primarc pecan retail pvt. Ltd
  • ★ Prashant Jaiswal, 99Acres.Com
  • ★ Deepak chapolia, Primarc pecan retail pvt. Ltd
  • ★ Nagraj B Shetty, GoldUNO
  • ★ Amit Gaosandhe, GoldUno.com
  • ★ Mrinal Singhal, OYO
  • ★ Sneha Sood, Accenture
  • ★ Shrey Priyavrat, Whirlpool Corporation
  • ★ Lakshmana Kumar, Beauty concepts Pvt Ltd
  • ★ Ritesh Mehra, TCNS Clothing
  • ★ vikram sood, hungry wheels
  • ★ Sandeep Sastri, Moneycontrol
  • ★ Nikhil Kadam, Cloudkitch Pvt Ltd
  • ★ Aarti Pawar, Raymond limited
  • ★ Phillip Rodrigues, Musikshack International Pvt. Ltd.
  • ★ Sachin Deshpande, House of Anita Dongre
  • ★ Shrikanth Kulkarni, IntelliStay Hotels Pvt Limited
  • ★ Mitesh oza, Shankheshwar designer pvt Ltd
  • ★ Anirban Mukherjee, Fieldfresh Food Pvt Ltd
  • ★ Kunal Asrani, CurlyTales
  • ★ Vikram, Rico Appliances Pvt. Ltd
  • ★ Sagar , Take N Eat
  • ★ Rohit Dhingra, Uday Fashion
  • ★ Prakash V, EbixCash
  • ★ Paresh Maniar, Pavitram diamond jewellery
  • ★ Aman Jain , Philips
  • ★ Aditya Pandey, Paypal
  • ★ Vishal Agrahari, Ubon
  • ★ Satyaki Manna, Milee Droog Food & Beverages LLp
  • ★ Swapnil Jain, Bikanervala Foods Pvt. Limited
  • ★ Sunder bishnoi, KhushiSeYoga
  • ★ Kunal, Clarks
  • ★ Aashish Jain, Seasons Chennai
  • ★ Chetan Rathore, Ebay India Pvt Ltd
  • ★ Ritwick Nitin Gadgil, HOPPOO LIFESTYLE INDIA PVT LTD
  • ★ Amit Rai, Cardekho
  • ★ Anu Yadav, Paytm
  • ★ Abhinav Mahajan, Maspar Industries Pvt. Ltd.
  • ★ Abhishek, Jubilant foodworks limited
  • ★ VISHAL, M&S
  • ★ Manas Roy, Google
  • ★ Prithveesh Goel, MakeMyTrip
  • ★ Abhinav Punhani, Cravatex Brands Limited
  • ★ Pratik Kadam, Sportz Interactive
  • ★ Aditya Sawal, Saawal Interiors
  • ★ Deepak Mishra, First Steps Babywear Pvt. Ltd
  • ★ Ankit Shukla, sheroes
  • ★ Himanshu Bansal, Sheela Foam Limited
  • ★ Kamal bansal, Future Lifestyle Fashions
  • ★ Ankit Shukla, Prestige Group
  • ★ C.Harihara kumar, GMR Hospitality and retail ltd
  • ★ Vivek Kumar, Reliance jio
  • ★ Anil Raina, PVR Cinemas
  • ★ Rajesh Mane, Future Supply Chains Ltd.
  • ★ Keshav tiwari, biba apparels pvt ltd
  • ★ Toseef Ahmed Lukkawala, Aza
  • ★ Sagar Borgaonkar, Arvind Fashion ltd
  • ★ Akash Suri, Lifestyle International Pvt Ltd
  • ★ Neetesh gupta, Reliance Retail venture Ltd.
  • ★ Manisha, Vruddhi design and fabrics pvt ltd
  • ★ Mayank Gupta, ANIK MILK PRODUCTS PRIVATE LIMITED
  • ★ Swati Singh, NAOS Skincare India
  • ★ Kartik Arora, Gopala Fresh Produce Pvt Ltd
  • ★ Roshan Kunder, NAOS India
  • ★ Harish Chandra, Sarovar Hotels
  • ★ Sujeet Katiyar, Videocon Industries
  • ★ Ankur Gulyani, Liberty Shoes Ltd.
  • ★ SanketRastogi , MAGICBRICKS.COM
  • ★ Pranav Nandankar, Loomfolks Pvt Ltd
  • ★ Neha Bandekar, Pehrawaah by Neha Bandekar
  • ★ Kaustubh Patil, Motohom Pvt. Ltd
  • ★ Ruturaj, Space World Group
  • ★ O P Bajaj, Sai Furniture
  • ★ Shyam Bhatia, Radiance Kitchen
  • ★ Sanjay Katara, Lets Furniture
  • ★ Arpit Vora, Riya Travels & tours PVT LTD
  • ★ Dhiraj Johnson, RelaxoCo Matress
  • ★ Shiraj Johnson, RelaxoCo Matress
  • ★ Abhishek Pandey, Agoda
  • ★ Hemant Saini, Glorious Electronics India Pvt. Ltd.
  • ★ Nilesh Jadhav, Bed and bedding co
  • ★ Vikrant , Uwonder.in
  • ★ Aditi Agarwal, PinkApron
  • ★ Savio Nunes, Lifestyle International Pvt Ltd
  • ★ Benazir Miller, Shoppers Stop
  • ★ Anshuman Jain, Shopify Gold Partner
  • ★ Bageerathan, Walmart
  • ★ Balaji Balakrishnan, Clearance Fashion Pvt. Ltd.
  • ★ Ronak Gada, Vimal Trading Company
  • ★ Saravanan Kulandaiswamy, SS Retail Space Solutions
  • ★ Om Prakash Bajaj, SAI FURNITURE ART