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Data Analytics: the science to decoding consumer behavior & business growth
Today every business generates loads of customer data but often organisations do have the right technology & processes to decode customer preferences and hence tune the business value chain to get them the right product mix. Organizations that leverage customer behavior data to generate behavioral insights outperform peers by 85 [...]
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THE MAGIC TOUCH
A SAP survey found that digital touchpoints influence up to 56% in-store purchases. Customers expect brands to allow them to browse and buy on their terms. This means that companies must provide a personalized, and digitally supported omnichannel experience. E-commerce is no longer about just logging onto to a website [...]
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MEGATRENDS DRIVING DISRUPTION IN INDIA
Euromonitor identified connected consumers, premiumization and reinvented shopping as three megatrends reshaping India’s retail market. Global market research company Euromonitor International revealed the key megatrends influencing the Indian consumer market recently. Megatrends are long-term shifts in consumer behaviour that shape demand and determine consumers’ priorities. In the Indian consumer market, [...]
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ECOMMERCE: THE NEXT BIG THING
India’s organised retail market could double by 2021, according to Deloitte. Ecommerce, currently pegged at $200 billion, is likely to drive this next level of growth. India’s e-commerce marketplace is growing at a whopping 32% CAGR and is expected to perform at an accelerated pace, boosting the country’s overall consumer [...]
