Using mobile phones for targeted marketing, training and shopper engagement helps retailers gain customer loyalty and competitive advantage. Here are 10 ways to do it effectively.The popularity of smartphones, growth in app downloads, and decrease in data charges has opened a plethora of opportunities for mobile marketers. In the retail space, it gives them double edged swords; they can gain customer loyalty along with a competitive advantage.
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Senior Researcher, STSM and Manager, Retail and Distribution, Industries Research | IBM Research