Digital Transformation
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Marketing themes and concepts are evolving: Brands changing approaches too
One of the main marketing themes of the year? Digital access to products/services, and constructive communication within ad messaging is evolving quickly in the digital space—no matter the size of the business. In a recent survey, 47%—said that they already thought of themselves as a digitally-transformed sales and marketing organization; ...
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Indicating hope: Hiring activity across industries increase
Hiring activity in India has touched an all-time high in July 2021, indicating a strong revival of economic growth and a sustained recovery from the impact of Covid-19 on business, according to the latest Naukri JobSpeak report. The country’s premier index on hiring trends grew by 11% in July’21 vs. ...
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Offering integrated shopping experiences to customer is the need of the hour
COVID has increased digital adoption across customers. UPI’s, Payment Wallets has witnessed a phenomenal growth in India. Customers have started purchasing groceries online over Big Basket, Grofers, Amazon, etc. The trust among consumers for digital brands have increased. This is a behaviour change that we have seen, and it’s here ...
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USHERING AN ERA OF PERSONALIZATION
Lenskart looks at customer interactions on digital platforms from a cost-per-engagement perspective rather than cost-per-transaction. In the retail business, personalization is critical, and more so in the online domain. It has to extend beyond merely identifying the customer and updating them about the latest promotions and product launches. Eyewear retailer, ...
