Digital Transformation

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labelDigital Transformation todayMay 11, 2019

USHERING AN ERA OF PERSONALIZATION

Lenskart looks at customer interactions on digital platforms from a cost-per-engagement perspective rather than cost-per-transaction. In the retail business, personalization is critical, and more so in the online domain. It has to extend beyond merely identifying the customer and updating them about the latest promotions and product launches. Eyewear retailer, ...

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