Digital Innovation

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labelDigital Innovation todaySeptember 2, 2021

The changing dynamics of customer experience

The pandemic has altered the way consumers shop. While e-commerce was rising in popularity, it largely served a transactional role and stores remained the primary avenue for experiencing a brand or interacting with a product. A recent report by Euromonitor highlights the changing dimensions of customer experience. It mentions that ...

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2-3 November, 2022 | Bengaluru