The pandemic has altered the way consumers shop. While e-commerce was rising in popularity, it largely served a transactional role and stores remained the primary avenue for experiencing a brand or interacting with a product. A recent report by Euromonitor highlights the changing dimensions of customer experience. It mentions that ...
Payment methods have gone a drastic change in the last few decades and today retailers are only roping in the latest to serve their customers. It is all about convenience and better customer experience and digitization of payments is certainly the way forward. It is easy, convenient, fast, and secure. ...
A stream of client or customers for any brand comes through organic reach, but then there are the ones that brand ones to acquire and lastly it is all about keeping these acquired customer base loyal to the brand. Over the years, the customer approaches have changed and with each ...
