FIRESIDE CHAT: Reimagining Ecommerce Experiences for Today’s Customer Needs

Exceeding customer expectations are important to convert new shoppers to repeat shoppers and to keep existing customers coming back. Today, compelling navigation and product information are table stakes. Let’s look at how ecommerce leaders are thinking about elevated personalized end-to-end experiences that tie together marketing, pre-purchase, checkout and post-purchase to delight customers and drive repeat sales.