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Bridging the Gap: How Phygitally Enhanced Experiences Redefine Retail Across Categories
This panel will explore the intersection of physical and digital retail experiences, coined as “phygital,” and its transformative impact across various retail sectors. Our esteemed panelists will delve into the evolving landscape where experiential offerings are reshaping customer engagement and loyalty, facilitated by the digital revolution. From entertainment to fashion to electronics, home & houseware to beauty to food, the discussion will unravel how innovative strategies are connecting offline and online realms to enhance customer journeys and drive business growth.

Key Discussion Points:

  • The Evolution of Retail: Tracing the Shift from Traditional to Phygitally Integrated Experiences
  • Creating Immersive Experiences: Leveraging Technology to Enhance Engagements across touchpoints
  • Seamless Integration: Strategies for Harmonizing Offline and Online Channels
  • Personalization and Customer Insights: Harnessing Data to Drive Tailored Experiences
  • Future Trends: Anticipating the Next Wave of Phygitally Enabled Retail Innovations



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