Somaia is a Research Manager at Euromonitor International with a focus on FMCG in MEA. Based in Dubai, She has more than ten years of experience in the industry. ​

Somaia manages an international team of seasoned analysts and is responsible for Euromonitor’s engagements with the leading players across the space of her industries. She has a deep understanding of corporate activity in the region and the current state of each industry.​

Somaia advises clients across a range of industries on the impact of local and global trends and has a special interest in healthy living, e-commerce, delivery apps, sustainability and inflation in emerging markets.