Edwin Daniel

Global Head of Marketing, Branch International

As the Global Head of Marketing at Branch International Financial Services, Edwin is responsible for driving the marketing strategy, partnerships, brand building, customer lifecycle marketing and demand generation globally.

Branch currently operates in four countries with offices in San Francisco, Lagos, Nairobi, Mumbai and Bengaluru. Branch has dispensed over $500 million in loans to over 4 million borrowers since inception in 2015. In India, Branch has been live since 2019 and has disbursed over 1.4 Billion INR in loans.

Edwin holds a MBA from Indian School of Business in marketing and strategy and is a Mechanical Engineer (Gold Medalist) from NITW.

Before joining Branch, Edwin has held leadership positions at Myra, Nearbuy, Okcredit and Openhouse. In his previous roles at Myra, he scaled the company 38X to get a successful acquisition. He has led sales and marketing functions for Openhouse in its initial years and has led a team to drive local level marketing pan India.

Edwin’s vision is to make Branch a trusted brand in finance and unlock Financial Access to a billion users in India. “Branch, with its proven technology, has an unparalleled opportunity to unlock a mobile-first suite of personal finance products for a Billion+ Indians. I am excited and privileged to be part of this journey! “

Edwin lives in Bangalore and is an avid traveller, sudoku & wordgames enthusiast and enjoys all things outdoors & fitness.


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16 - 17 Mar, 2023 | Dubai, UAE ★ August 2023 | Mumbai, India


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