Amal is the Head of Consulting in MEA and India at Euromonitor International. Based in Dubai, she has more than 16 years of experience in custom research and consulting solutions.

Amal oversees custom research operations in MEA and India and is highly active in the design, development and execution of research-based solutions provided to regional and global clients. Her support of and involvement in over 200 projects has expanded her experience in different verticals such as trade and export, investor services, retail, packaging and others. Her focus within Euromonitor has been on consumer and B2B payments, covering product strategy and innovation within B2B and B2C offerings, sector dynamics and the competitive landscape.

Prior to joining Euromonitor, Amal worked as a senior consultant with a local boutique consultancy in Dubai. Her role was managing projects with local and regional government agencies to develop and enhance their performance management and strategic planning systems. Another focus for her was process and quality management and helping organizations set up ISO 9001 quality management systems.