Madhukar Uniyal heads the Oracle Marketing Cloud Solutions Engineering (OMC – SE) team at Oracle. His team consists of experts in the field of digital marketing and advertising who work as a trusted technology advisor and evangelist for leading customers in varied industry segments across India and Asia pacific regions. Madhukar has more than fifteen years of technology experience spanning digital marketing, cross channel campaign management, data management platforms, web personalization, content management tools, rules policy engine and web/app analytics.