Lluis Martinez-Ribes applies brain-pleasing marketing in order to change the game. In other words, he uses neurosciencebased methods to foster innovation.

He practices this in two fields: in the academia, as a part time associate professor at ESADE, and in supporting change makers through his human-sized agency: m+f=! MF marketing catalysts. During the 43 years of professional experience he has been fortunate to practice his specialty in 30 countries.

He works with companies in different sectors, devising brain-pleasing marketing projects in a very customized way. He has served managers in companies such as IKEA, Coca Cola, Zara, Nestle, Asics, Orange, Unilever, Tata, Roche, Bayer, Olympic Committee, Lafarge Holcim, Migros, ABB, Danone, Desigual, Camper, among many others.