Jiten Mahendra

Senior Vice President Marketing | MAX Fashion India


With close to 20 years of stellar experience in Sales, Marketing and Business Operations across industries – including Fashion, Automobile, Paint, Pharma & FMCG – Jiten R Mahendra, has a spectacular range of business achievements to his credit. Currently Senior Vice President Marketing, Max Fashion India, he has held decisive leadership positions at Mahindra Auto Limited and Kansai Nerolac Paints Limited, among others.

Mr Mahendra has the distinction of being the first marketing personnel at Max Fashion India. In the ensuing decade, along with a core team, he spearheaded the growth of the company from a 100 Cr brand with a presence in 16 stores across 5 cities, to a 4000 Cr brand with 350+ stores across 103+ cities.

Under Mr Mahendra, the brand was among the first to understand the concept of the Omni-channel approach. Cutting edge marketing, an ability to read the trends and strategize dynamic and path-breaking roadmaps with collaborative agencies has been a hallmark through his career. Several awards and accolades stand testimony to his razor sharp assessments and clutter-cutting approach to business.

  • Mr Mahendra has completed PGEMP from SP JAIN Institute of Management Studies, Mumbai 2003 -2005
  • Completed certification of Digital Strategy for Businesses; Leading the Next Generation Enterprise from Columbia Business School in June’18

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16 - 17 Mar, 2023 | Dubai, UAE ★ August 2023 | Mumbai, India