Omni-channel Retail has been discussed across the industry for over a decade but the adoption still lags in large parts of retail industry. Omni-channel retail is more complex than envisaged hence the transformation has been slow and difficult. The change management aspect along-side complexity in technology transformation are biggest impediments. The pathway to achieving omni-channel is quite different for various organizations. The biggest obstacles in achieving this omni-channel transformation are as follows:

• Lack of collaboration within various parts of the organizations
• Fuzzy definitions of the business objectives
• Siloed technology platforms
• Broken supply chain processes
• Limited data and focus on Customer Experience and Customer Journey
• Lack of innovation and business model transformation
• Lack of Agile processes

These set of roadblocks require a clear focusses strategy for this transformation. So what is the solution?

There are no simple answer but what is needed is a playbook which outlines set of factors which will define this transition to omni-channel retail.

Table of Contents:

• Why Omni-channel?
• What are the steps of transition?
• Which factors are important for this transition to omnichannel?
• What are the measurable KPI for these Omni-channel factors?
• Which technologies will enable these transitions to Omni-channel retail?
• What are the maturity levels of Omni-channel capability?