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Zahra Abdalla considers herself a modern-day Bedouin. The half-Iranian and half-Sudanese cookbook author, entrepreneur and social media influencer was born in London, England and lived in various cities across the world including Khartoum, Riyadh, Vancouver and London, before moving to Dubai and calling it home for the past 18 years.
Her culinary journey started with her online blog in 2010 and soon thereafter she presented her own cooking shows on MBC3, and hosted the fourth season of a food and travel documentary show called Maggi Diaries on MBC1. As part of her work on Maggi Diaries, she had the opportunity to travel to Egypt, India, Spain, Lebanon and Saudi Arabia, and meet amazing, inspiring and wonderful women of change who addressed important social issues including food wastage, hunger, environment, mindfulness and women empowerment.
Working from her studio, Zahra develops and creates modern interpretations of Middle Eastern recipes, inspired by her childhood, the flavours of the region and her travels. For Zahra, food is her artistry as well as therapy, and a medium through which long-forgotten memories can be brought back to life or new ones can be made. Zahra is a keen advocate of sustainability and the importance of being mindful of how we source our food, prepare our food and eat our food.
In addition to her public roles, Zahra is an avid food entrepreneur and founder of Zahra’s Kitchen, a retail frozen food range available for sale in over 35 Spinney and Waitrose locations across the UAE.
Zahra is married and has three young boys and a little puppy. She loves to travel, stay fit and collect art when she is not obsessing over new recipes.
We wouldn’t be able to host our conference without help from these amazing companies. A huge thanks to all our sponsors and partners!
Our session themes cover more than 20 topics, covering all industries touched by technology & digital transformation. All the sessions at ICS Dubai will focus on four broad themes, and feature some of the most renowned speakers and companies in areas from retail and brands to marketing, the future of work, entertainment, mobility, and much more.
ICS Dubai will be attended by the Middle East’s top CXOs across industries and sectors. From the C-Suite down to key enablers and decision makers overseeing business- and digital-transformation will be participating as both speakers and delegates at the event.
The event will present exciting business development opportunities for digital solutions companies in multiple ways:
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The Dubai edition of Internet Commerce Summit (ICS) will create a powerful platform to catalyse digital commerce innovation and acceleration across the Middle East.
Internet Commerce Summit (ICS) has been conceptualised as a premium new technologies forum that showcases cutting-edge and relevant solutions for multiple industries. The debut edition of ICS Dubai focuses on the four pillars of next-gen digital commerce: E-COMMERCE & D2C, OMNICHANNEL RETAIL, MARTECH, and FINTECH & PAYMENTS.
ICS Dubai will reveal how E-commerce players can leverage these multiple trends to build brand power and drive sales.
ICS Dubai will bring actionable insights and showcase the latest, cutting-edge technologies that will enable retailers to grow their business post pandemic. Retailers, brands, eCommerce players, industry experts and retail vendors from across the Middle East and global markets will hear from thought-leaders, discover innovative technology and learn how to take their business into the next decade. All entrepreneurs, professionals, brands and companies directly or indirectly connected to the region’s digital commerce ecosystem will find ICS Dubai a powerful venue for category-specific intelligence, tailored networking and business development opportunities.
Premier Business Center is the perfect place to unlock your creativity plus the official conference hotel, all in the heart of Melbourne
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