Vivek has robust Leadership experience of 22+ years in Fashion Lifestyle Retail across various functions viz. design, product management, marketing, strategic business planning, retail and Sales Operations. His key strength is driving strategic product development, devise business strategy, grow product portfolio, and enhance market share rapidly by aggressively expanding his brands in the relevant market.

He has been a part of the early success journey of brand Levi’s, relaunch of Flying Machine, launch & Scale-up of U.S. Polo Assn. in India playing pivotal role holding and implementing the core strategy of transformation and creation. He has also been a key player in re-stabilization of apparel business of Raymond ltd. leading multiple functions during and post Covid. He currently serves as the COO of brand Being Human and is an avid campaigner of responsible consumption supporting the 17 SDGs of United Nations.

He has demonstrated excellence in formulating and implementing tactical initiatives to achieve business strategic goals. Devise a reliable and effective network of channel partners to escalate sales levels. Identify and retain the qualified talent, grow and stabilize large teams, for expanding operations at a strategic pace.