Tarek the Marketing & e-commerce Director of Beside Group. A strategic department head with over 20 years’ experience in the retail/premium-segment across Middle Eastern & European markets. In the past 14 years he’s spent at Beside Group, he’s managed exciting brands such as Diesel, Fred Perry, Scotch & Soda among others in the Middle East and is responsible for all Marketing, e-commerce, CRM & Loyalty activities across Beside’s brand portfolio.