Smita leads the marketing and ecommerce function at Duroflex- India’s leading Sleep solutions brand.
With over 17 years of rich experience in Brand building, Business Strategy, E-commerce, Product Management, she was instrumental in building brands like Amante, Lifestyle, Bossini and many other consumer brands. Smita has been the recipient of the Women Super Achiever Award 2019 (World Woman Leadership) and Star Youth Achiever Award (CMO Asia), a testament to her expertise and success.
She is also a Certified Personal Branding Coach, and took to the added dimension in her career, due to her passion and experience in making people highlight their true potential & present themselves in their best avatar.
Smita is an avid traveler and a foodie, with an interest to understand cultures and consumerism across the globe.