Siddhartha Butalia

Chief Marketing Officer of AirAsia India

Siddhartha Butalia is the Chief Marketing Officer of AirAsia India, a joint venture between Tata Sons and AirAsia Investment, where he oversees Brand and Marketing, PR & Corporate Communications, Digital, eCommerce & Loyalty, Ancillary Revenue, Catering Operations and Sustainability.

He has an MBA in Marketing & Strategy from the Indian Institute of Management, Lucknow, is a post-graduate in Mass Communication with a specialisation in Advertising & Marketing from the Xavier Institute of Communications and graduated with Honours in Economics from Shri Ram College, Delhi University. Siddhartha has been an editorial panel member and published author in various industry publications and international marketing journals and is a futurist and seasoned speaker on travel & tourism, marketing strategy and digital ecosystems at seminars across the world.

Siddhartha began his career in advertising at Ogilvy and JWT, working on campaigns that won awards at Cannes and the Asia Pacific AdFest; and managing multinational accounts like Unilever and Nestlé. As a TAS Officer, Siddhartha worked on the Tata Nano project, built the Ginger hotel business model for metros, worked on the integration of Tata Global Beverages with the acquisition of Tetley, Eight O’Clock Coffee and Himalayan water and developed the internationalisation strategy for the ‘Tata’ brand in the US, UK, China and South Africa. Siddhartha has over a decade of senior leadership experience in Europe and Asia-Pacific, launching and heading iconic brands, from being Brand Manager of Tetley Tea in the UK to overseeing strategy and business development for 15 Asia Pacific countries at Tata Global Beverages. As Marketing Director at the Taj Group of Hotels, Siddhartha launched the Vivanta brand (now a Harvard Business School case study), led Sales and Marketing teams across APAC, Europe and Africa and conributed to the Tata group’s European Union agenda. Siddhartha is an ardent traveler, enjoys backpacking, swimming and scuba diving and has organized marine awareness workshops and SCUBA camps to help protect coral reefs & aquatic ecosystems.


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16 - 17 Mar, 2023 | Dubai, UAE ★ August 2023 | Mumbai, India


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