Satish N Thaker

Director FMCG- Brand Engagement, Elasticrun
  • B2B , Retail & E Com B2B Specialist witha career of over 24 years in FMCG industry at a National Level delivering P&L responsibility, Sales / Business Portfolio development /Consumer Behaviour/Supplier management/Category growth/Brand strategy/ Pricing Strategy/ Store Profitability/ Company EBIDTA Management / Visual Merchandising/ People development & training/ go-to-market through a collaborative management style
  • Currently Heading ElasticRun FMCG business as Director for Brand Engagement. Previous engagement was as Asst Vice President for JioMart B2B business.
  • 13 Years as a Business Head Merchant across FMCG Food and HPC categories in Reliance Retail, JioMart B2B & Metro Cash & Carry
  • 11 Years FMCG Sales & Distribution experience at National Level with P&G, ITC Limited, General Mills with consistent success in building, growing and improving sales and people
  • Expertise in driving strategic objectives like 1.Category Management 2.Store Profitability & Footfalls 3, Supplier Negotiations 3.ABV & NOB growths 5, New Store Launches 6, Forecasting 7, Event Management 8, Inventory Control 9, Private label business 10, Planogram and Range Review 11, Vendor led promotions 12, AC Neilson reviews.
  • Skilled in developing Joint Business Plans with FMCG Giants like HUL, P&G, Colgate, Godrej, Marico, Nestle, Kellogg, Britannia, Dabur, Cavinkare, Unicharm, Reckitt Benkeiser, etc.
  • 1 Sales & RGM contribution to the Organizations business model till date and also Ranked No. 1in AC Neilson Report for 2 consecutive years in 2017 and 2018.
  • Held INR 8000+ Crores of Joint Business Negotiationswith HUL, P&G, Colgate, Nestle, Kellogg, Godrej, ITC till date and achieving 700+ Crores of RGM profits to Reliance Retail and Metro Cash & Carry since 2007
  • Certified Advance Negotiation Expert and Trainer

Specialist in HoReCa merchandising and Contract management

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16 - 17 Mar, 2023 | Dubai, UAE ★ August 2023 | Mumbai, India