A journey that started in advertising spanned marketing communications and now continuing as a chief business officer for an ecommerce company.

Started career in advertising agencies like JWT, moved to corporates, worked in MetLife, IGATE and went on to become senior director – global branding for Capgemini. At Capgemini, he led a multi functional team that developed Capgemini’s new brand positioning strategy to create a transformational ‘brand with a purpose’.

Quit the job, started a meat and fish shop called Sentimeater.

Grew it to rs 2 crore annual turnover in a year, sold it off to Freshtohome, and then went on to become the Head of Marketing of FreshtoHome, India’s largest online non-veg player and recently took the position as Chief business Officer of FTH Daily, a subscription based eGrocery division of FreshToHome