Prateek heads the design thinking and experience practice at PwC India. He focuses on finding and solving complex problems. His passion and ambition to be the world’s most “wicked” problem-solver is truly infectious!

Prateek’s experience across the US, Europe and Asia-Pacific coupled with his expertise in design thinking and strategy makes him an ‘innovation-cyclotron’ for clients across industries. He has an inherent ability to empathize, ask the right questions, connect the dots, challenge the status quo and embrace change to deliver game-changing outcomes.

Selected Experience

Delivered incremental revenue and margin as well as increased customer & employee saisfaction by envisioning and implementing game changing capabilities for Fortune 500 companies

Unlocked incremental value by designing new ways of working across sales, marketing and supply chain across leading firms in Retail, Consumer Goods, Automotive, BFSI and Education

Designed and implemented a digital strategy for a global automotive giant to improve market share by elevating customer experience & by envisioning the future of mobility

Reduced the rate of returns for a leading US retailer by leveraging insights gained from empathy with consumer and associates.

Designed the future of education for a leading higher education institution

Enabled a leading FMCG firm to make better decisions, faster through human centered design supported by intuitive technology and processes

Education and Qualifications

MBA (Marketing, International Business) Bachelor of Engineering Computer Science