Marketing evangelist with a focused, result and process oriented approach in cross-functional areas of Marketing.
An experienced Brand Custodian and leader with over 18 years of learnings at Business & Corporate levels in 360° Brand Marketing, Brand Strategy, Content Creation, Digital Marketing, Social Commerce, Trade/Channel Marketing, CRM, Product Management, Alliances & Promotions.
Since joining Universal Sportsbiz as a part of its Founding Team, Nishant Poddar has helped grow the company from a lone brand Collectabillia to a strong House of Fashion Brand with the launch of Wrogn, Wrogn Active, Imara & Single. As Chief Marketing Officer, he is responsible for driving Brand strategies, Marketing, Visual Merchandising, Displays, Establishing Retail Identity & importantly the showcase of the brands at USPL, along with driving business across the Sales Network.
A Marketer with an analytical bent of mind, following a simple process of decision making i.e. Emotions of Brain and the Analysis of Heart.
Coz’ numbers don’t lie.