Larry and Charly Pruden are the founders of PAWDEGA, UAE’s first holistic and natural pet wellness store. Shipping to 55 countries, PAWDEGA is the safest place to shop for pet parents who care about ingredients.

From natural treats and frozen pet food to organic supplements, organic pet shampoo, and non-toxic toys; PAWDEGA only carries truly safe and non-toxic pet products to help improve the mental and physical health of cats, dogs, and horses.

Charly & Larry Pruden have developed thought leadership in naturally preventing disease in modern-day pets and creating health from within. They have had public speaking engagements at many pet wellness events that were live-streamed worldwide. Together they have worked with world-renowned holistic and integrative veterinarians to increase awareness around important pet wellness topics.

Charly Pruden, holistic pet lifestyle expert and a co-founder of PAWDEGA, has been the driving force behind the successful positioning of the PAWDEGA brand as the safest pet store in the Middle East. She is in charge of the marketing strategy, content strategy, content creation, customer value journey, customer satisfaction, team building, business development, and more.

Larry Pruden, holistic pet lifestyle expert and a co-founder of PAWDEGA, ensures pets have access to truly safe and non-toxic pet products in the UAE and internationally. He is responsible for business development, product vetting, registering and onboarding new brands, imports, exports, and business operations.