Driving Retail , E commerce and the rural business of the organisation .

A Mechanical Engineer with a post graduate degree in Management from IIM Bangalore and over 35 years of experience in Sales , Marketing and Retail.  

Has been instrumental in conceptualising and creating an exclusive chain of brand stores – Prestige Xclusive – 670 stores spread across 375 towns.

Under his leadership the E commerce business of the company has grown manyfold and is around 15% of the company turnover with 15% of this business coming from D2C. The company has implemented Seller flex , Vendor flex with amazon and Smart fulfillment and Alphalite with Flipkart – being one of the first organisations to do so .Brand as a seller was concieved by him with multiple E commerce warehouses for enhancing B2C business.