Accomplished and dynamic CEO with over 20 years’ experience successfully driving growth and change for multiple retail businesses, from start-ups to $BN companies, across the Middle East, US, Europe and Africa. Strategic key change-agent with proven ability to turn-around failing fashion and apparel companies, overhaul product development processes, build new supplier and procurement relationships, and institute promotional strategies, effectively repositioning declining brands. Exceptional leadership experience across P&L Management, product sourcing, store operations management, buying and financial planning, as well as forecasting trends that keep consumers coming back for more. E-Commerce set up specialist from concept to fully functional platforms.