Hitarth is one of the founding members and he heads the marketing vertical at Freo – India’s first credit-led neobank (flagship product – MoneyTap).

This is Hitarth’s third stint as an intrapreneur in a startup. Prior to his role at Freo, Hitarth has worked at TaxiForSure and briefly at Freshmenu.

In the initial phase of his career, Hitarth spent 2 years working on market exploration; app promotions; offline media events, consumer behaviour and marketing analytics.

He has been instrumental in scaling up the MoneyTap app to more than 17M+ installs via performance and growth marketing.

He is a B.Tech from Institute of Technology, Nirma University, Ahmedabad and holds an MBA degree from VGSOM, IIT KGP.