Apurva looks at all things “consumer” at Blume, focussing on brands, e-commerce and related enablers. She’s been in several consulting roles, at Big 4s and run her own business as a banker for early stage startups. She is an angel investor and believes passionately in the founders she has invested in. Over the last 9 years, she has been working across tech, PE, consulting, banking and photography, latter being a side hustle.

She is an engineer (Electronics) from MIT Pune and MBA from IIM Lucknow. She loves coffee. When not working, you can find her brewing herself a cuppa, bingeing horror/thrillers or indulging in food photography .