Anand is a marketing professional with 23 years of rich experience in building Indian & MNC brands. He has been successful in creating brand awareness & repute for various brands across categories like Banking & Financial Services, Consumer Durables, Automobiles and Media sector. An astute marketer, Anand has practiced various functions like research & insights, brand & media management, new product launches, digital & growth marketing, social media, content marketing, campaign management, customer experience and corporate communication.
At Mahindra Finance, Anand is spearheading the marketing function of financial services sector. He has set standards and provides direction & leadership for creating an enviable brand. Prior to Mahindra Finance, Anand was heading Consumer Marketing at IndusInd Bank where he was instrumental in image makeover of the brand. Anand has also worked in marketing functions of RBS, ABN AMRO, Haier Appliances, JK Tyre, Atlas and A&M during his professional career. Over the years Anand has been a contributor at various marketing & advertising forums as panellist, guest speaker, jury member, moderator & anchor.
Anand is an MBA from IPM, Lucknow and holds certification on digital marketing from ISB, Hyderabad. He has successfully undertaken ACE Leadership Management program from INSEAD, Singapore & France.