In a career driven by passion across Piramal’s, Google, Future Group & Tata’s, Alok has driven growth strategies to help purpose driven brands bring big ideas to life. He believes in marrying the practice of digital strategy with marketing creative & has acquired an in-depth understanding of the Indian, global & the “glocal” consumer.
He inspires, motivates & educates businesses on how to leverage brand narrative, digital & martech to stand out from the noise & reach the millennial gen Z consumer.
At Piramal’s, he was heading the digital, integrated media marketing & PR function for the consumer products division.
At Google, Alok led the CPG & FBR business for North America with a business book of $120Mn. He collaborated with global business leaders to develop unique digital marketing programs & utilised global media, research and creative best practices to effectively adapt them for partnering businesses. He was responsible for campaign management, creative excellence, media strategies across search, display, YouTube, partnerships network & driving digital effectiveness measurement.
In his role at Future Group, he lead the digital efforts at a group level across formats, categories & brands. From fashion to food, brand innovations to corporate personality, he focussed on creation of “Phygital” business models & demand generation by synergising online and offline ecosystems (O2O) He led contribution of INR 450Cr & under his leadership the revenue contribution through digital grew to 17%.
As part of TATA’s vision to be the largest home provider in India, the 1st step was to use the fastest growing digital ecosystem to sell homes online. Bringing about a revolution in the industry, he led the digital efforts to build the ecosystem to sell homes online & was a part of the core team that created first of its kind “Online selling of homes” through Google, Facebook & Snapdeal. By selling 1000+ homes online & sales volume up by almost 100%, this was a paradigm shift in the real estate industry.
Brand & advertising strategy, digital marketing, storytelling, demand generation & performance, communications & PR, media & reputation, SEO, SEM, PPC, content marketing, UI, UX mobile marketing, social media.