A seasoned business leader and marketing expert, Alamjit Singh Sekhon is the Commercial Director at Bel India. Bel is a 150-year-old company in the dairy and healthy snacking category with iconic brands like The Laughing Cow, Kiri, Babybel, Boursin, Nurishh, Pom’Potes and GoGo squeeZ. Alamjit was the first employee appointed in Bel India and has been responsible for setting up the company and leading the business in the region. He is also on the Board of Directors for Bel India.

Alamjit has close to 2 decades of experience with prominent global F&B conglomerates. He successfully held several leadership roles at Nestle, the world’s largest food company. He handled the Maggi Noodles portfolio across India and the South Asia Region. He worked on some of Nestle’s most iconic, award-winning campaigns such as the ‘Me and Meri Maggi’, that made the brand a household name across India. He also excelled internationally at Nestle, in a global role at their headquarters in Switzerland, working on the upcoming food trends and innovation.

Alamjit also worked with another Fortune 500 company Kellogg’s, where he helmed the launch of Pringles in India and led several successful marketing campaigns for the company.

In his current role as Commercial Director with Bel India, he is building the business like an entrepreneur. He successfully led the Indian launch of The Laughing Cow, a 100-year-old iconic brand. The brand is getting loved and well recognized by consumers in a short span of time. The brand has enjoyed tremendous recognition, winning 10 different awards in 2022, including the prestigious French Group of The Year award from the French Ministry of Commerce.

An adventure sports enthusiast, Alamjit has had the privilege of hoisting the Indian Tricolor in the Arctic region with the National Geographic Channel, by winning an adventure reality series – Mission Arctic. He also co-founded Cheshtha, an NGO that works to uplift the underprivileged.

Alamjit has a bachelor’s degree in Civil Engineering from Thapar institute, Patiala and an MBA from IIM Lucknow. He teaches marketing courses at business schools and serves as the Chairman of the Consumer Goods Committee of the Indo French Chamber of Commerce.