Winning the heart, mind & wallet share of customers through cognitive approach
Consumers have an entirely new set of behaviours and expectations when it comes to shopping for a product or service. With on-demand services like Netflix & Amazon Prime offering next-day delivery and 24/7 gratification, shoppers have a much higher bar than their coupon-collecting and bargain-hunting predecessor.
For your internet business to succeed, you have to rethink the way all of your technology stacks work together. The next paradigm shift will see emergence of newer business models with offline and online shopping converge into a single, seamless channel. Internet Businesses of all sizes need to be one step ahead of their customers' needs and their competitors' next innovation, requiring agility, adaptability and a digital transformation mindset.
The track will focus on strategies which businesses can look at to increase the mindshare and market share of the customers.