Thursday, 7 July 2022 | 3:00 - 4:00 pm





ABOUT THE

CMO TOWNHALL

The sudden surge in new channels and varied operating models has dramatically changed the business environment in which marketers operate today. With the increase of newer modes & channels of marketing there is a need to create a new unifying framework which will help in aligning strategies as per business requirements.  Alongside this need for a framework, there are new requirements for marketing competencies and capabilities around domains of expertise like data and analytics, customer experience, content, multichannel, customer service and personalisation, which are neither properly understood nor being met.

The CMO TownHall aims to showcase the emerging marketing concepts that have evolved and how the marketers now need to switch to the new Digital Era. The TownHall brings the brightest minds in the Marketing domain and aims to build insights on the need to reach out to new markets and channels and bring thought leadership perspective on evolving business opportunities.






How conversational commerce is shaping the future of retail

Retailers and brands are beyond the experimental stage of AI, and are today accelerating their growth with unique, specialized applications of AI. And, a key application of AI is in Conversational Commerce, making retailer-to-consumer interactions human-like. A perfect blend of human specialists with the computing power of AI delivers a tailored shopping experience on all digital touchpoints – website, third party messengers, in-store kiosks and on social media. Conversational commerce helps brands use interactive media to communicate with customers and is not just for customer service; but also aids retailers in generating interest and driving sales growth.

Platforms such as WhatsApp, Facebook, Instagram provide customers a seamless, on-demand shopping experience. Customers can explore products, get their questions answered from live agents or virtual agents, compare similar items, and complete the purchase – all in one application.

In this roundtable, we’ll discuss what it takes to get the experience right in the retail context, how businesses should plan the adoption of conversational commerce, use cases that have the highest impact, pitfalls to avoid, consumer expectations from digital interactions and how retailers can further boost consumer trust in bots. We’ll also touch on some examples of retailers and brands that have added to their topline and cut operational costs by scaling the use of conversational bots in store.





How conversational commerce is shaping the future of retail

Retailers and brands are beyond the experimental stage of AI, and are today accelerating their growth with unique, specialized applications of AI. And, a key application of AI is in Conversational Commerce, making retailer-to-consumer interactions human-like. A perfect blend of human specialists with the computing power of AI delivers a tailored shopping experience on all digital touchpoints – website, third party messengers, in-store kiosks and on social media. Conversational commerce helps brands use interactive media to communicate with customers and is not just for customer service; but also aids retailers in generating interest and driving sales growth.

Platforms such as WhatsApp, Facebook, Instagram provide customers a seamless, on-demand shopping experience. Customers can explore products, get their questions answered from live agents or virtual agents, compare similar items, and complete the purchase – all in one application.

In this roundtable, we’ll discuss what it takes to get the experience right in the retail context, how businesses should plan the adoption of conversational commerce, use cases that have the highest impact, pitfalls to avoid, consumer expectations from digital interactions and how retailers can further boost consumer trust in bots. We’ll also touch on some examples of retailers and brands that have added to their topline and cut operational costs by scaling the use of conversational bots in store.

After a QR scan, customers can access a whole lot of information about the product such as:

1. Ingredients, the origin of the product, expiry date, past processing logs

2. Price, discount, coupon codes

3. Usage information, specifications, user manual

4. Product validation, which helps the consumer to differentiate counterfeits from the original product

5. Customer support/service access, submitting feedback Repeat purchase, delivery, return

Benefits of connected packaging:

1.    Brand building

2.    Digital entry points for customers to interact with the product/brand

3.    Easy accessibility for customers as the product has QR codes printed on it

4.    Easy for customers to access immediate assistance

5.    Easy to perform Repurchase, Referral, Return, Feedback, etc.



HIGHLIGHTS OF THE CMO TOWNHALL




THOUGHTLEADERS AND SPEAKERS


Anurag Murali

VP, Head of E-commerce, FabAlley

Anurag Murali

Anurag Murali

VP, Head of E-commerce, FabAlley

Jaideep Singh

Business Head (Rosso Brunello & Group E-commerce), DaMilano Leathers

Jaideep Singh

Jaideep Singh

Business Head (Rosso Brunello & Group E-commerce), DaMilano Leathers

Khantil Mazmudar

Vice President & Head of E-commerce, Metro Brands Ltd

Khantil Mazmudar

Khantil Mazmudar

Vice President & Head of E-commerce, Metro Brands Ltd

Niranjan Kumar

Head E-commerce and International Business, Bombay Shaving Company

Niranjan Kumar

Niranjan Kumar

Head E-commerce and International Business, Bombay Shaving Company

Nitin Bhargava

AVP- E-commerce, Welspun

Nitin Bhargava

Nitin Bhargava

AVP- E-commerce, Welspun

Sanjoy Roy

Co-founder and CEO, AskSid

Sanjoy Roy

Sanjoy Roy

Co-founder and CEO, AskSid

Vinay Hinge

Retail Industry Professional & Consultant, V.H. Consulting
-: -: MODERATOR :-

Vinay Hinge

-: MODERATOR :-

Vinay Hinge

Retail Industry Professional & Consultant, V.H. Consulting

PREVIOUS EDITION THOUGHTLEADERS AND SPEAKERS


Vinay Hinge

Retail Industry Professional & Consultant, V.H. Consulting
-: -: MODERATOR :-

Vinay Hinge

Retail Industry Professional & Consultant, V.H. Consulting

Aprajit Kathuria

Co-Founder and CMO, Solethreads

Aprajit Kathuria

Co-Founder and CMO, Solethreads

Priyaranjan Manay

Head of Marketing, Pepe Jeans India

Priyaranjan Manay

Head of Marketing, Pepe Jeans India

Ravi Sundararajan

Chief Operating Officer, Gupshup

Ravi Sundararajan

Chief Operating Officer, Gupshup

Arman Sood

Co-Founder, Sleepy Owl Coffee

Arman Sood

Co-Founder, Sleepy Owl Coffee

Neha Kant

Founder & Director, Clovia

Neha co-founded Clovia seven years ago when she and the team realized missing links between demand and supply in the intimate segment.

Working for a decade with corporate India, where she led business for some big names, she decided to start on her own, to address the big gap in the Indian women innerwear market with limited sizes, fits available.

With Clovia, Neha wanted to redefine the Indian lingerie market, and help customers choose beyond standard cuts, shapes and colors. Her mantra – lingerie is a critical part of your wardrobe and it doesn’t need to be drab and boring. Right from the time of Clovia’s inception, Neha was pretty clear that she needed to change the way lingerie was sold and Clovia is disrupting the way lingerie is being sold in India. For her outstanding work in the industry at large, Neha has been awarded as Best Women Entrepreneur by RBL Bank SME Business Excellence awards in the year 2017.

The objective is to occupy the “most-favorite brand”; space in the minds of her consumer as the space presently awaits an occupier.

Neha Kant

Founder & Director, Clovia

Siju Narayan

Chief Experience Officer, RexEmptor Consult LLP

Siju Narayan

Chief Experience Officer, RexEmptor Consult LLP

Madhur Acharya

VP E-Commerce Marketing, WOW Skin Science

Madhur Acharya

VP E-Commerce Marketing, WOW Skin Science

Manikanta Yadavalli

VP – Growth, Trell

Manikanta Yadavalli

VP – Growth, Trell

Deepanshu Manchanda

Founder & CEO, Zappfresh

Deepanshu Manchanda

Founder & CEO, Zappfresh

Aruna Jathar

Chief Marketing Officer, TenderCuts

Aruna Jathar

Chief Marketing Officer, TenderCuts

Amar Preet Singh

Co-Founder & COO, Neemans

Amar Preet Singh

Co-Founder & COO, Neemans

THOUGHTLEADERS AND SPEAKERS

BENGALURU - 25TH FEBRUARY 2021


Rajesh Sethuraman

Head Marketing & CRM, Easybuy, Max Retail

Sales & Marketing Professional with a proven record of accomplishment in planning and leading comprehensive growth strategies in support of business goals and objectives.  Expertise in directing the creation of marketing tools and steering the execution of marketing programs with varied experience across Telecom, Lifestyle, Consumer Durables, Retail & Fashion

A veteran with over 20 years of experience with brands like RPG, Titan, Reliance, Spencer’s, Walmart & Vishal Megamart.  Currently head Marketing & CRM for Easybuy, a leading value fashion retailer, part of Max Retail Division, Landmark Group in its growth journey to become the most preferred family fashion destination for Neo-India.

Spearheaded the overall market expansion – marketing strategy for brands & have successfully launched over 350 stores across various formats, concepts and markets in India over the years. An enthusiast on Brand strategy, performance marketing, approach to PhyGital journey, customer loyalty and research.  Supports the cause of providing education for underprivileged Children in India

Rajesh Sethuraman

Head Marketing & CRM, Easybuy, Max Retail

Dr. Karthik Anantharaman

Cluster Head – Karnataka, Roche Pharma, Roche

Dr Karthik Anantharaman is the Cluster Head for Karnakata State with Roche Pharma, an innovation led Biopharmaceutical Company. He was previously the Director of E-Pharmacy & Private Label business at Medlife, India’s largest E-Health platform.

Karthik is a trained medical doctor with a degree in Internal Medicine & Surgery (MBBS) from Bangalore University, A post graduate MBA in Marketing from Manipal University & a super specialization MBA- GELP from Yale School of Management, Yale University, New Haven, Connecticut, USA. Karthik is the recipient of “ 30 Top Influencers in Indian Healthcare Industry, Jan 2020”, “Most Influential Marketing Leaders” listing by World Marketing Congress twice in a row, in Nov 2015 & in Nov 2016, leading industry awards from Frost & Sullivan, Economic Times (ET) Best Healthcare Brands & Brand Trust Awards 2016.

He was earlier the Head of Business Unit (Metabolics/Branded Formulations/Biosimilars) at Biocon Ltd, an innovation driven global biotechnology company. His was earlier the Chief Marketing Officer of BPL Medical Technologies & Penlon Ltd, Goldman Sachs Portfolio Company. He has also led Marketing for GE Healthcare for Molecular Imaging & Computed Tomography business and has held senior managerial positions with leading pharmaceutical organizations like AstraZeneca & MSD (Merck & Co, NJ, USA).

Karthik was one of the core team members responsible for the launch of South Asia’s first patented primary care pharmaceutical brand, Januvia, which later went on to become the largest pharmaceutical launch of South Asia in 2008-09. Karthik has also had a stint as an entrepreneur launching one of India’s first Chronic Disease Management companies in 2010-11.

Dr. Karthik Anantharaman

Cluster Head – Karnataka, Roche Pharma, Roche

Santosh Kumar

Head of Marketing, FreshToHome

A journey that started in advertising spanned marketing communications and now continuing as a chief business officer for an ecommerce company.

Started career in advertising agencies like JWT, moved to corporates, worked in MetLife, IGATE and went on to become senior director – global branding for Capgemini. At Capgemini, he led a multi functional team that developed Capgemini’s new brand positioning strategy to create a transformational ‘brand with a purpose’.

Quit the job, started a meat and fish shop called Sentimeater.

Grew it to rs 2 crore annual turnover in a year, sold it off to Freshtohome, and then went on to become the Head of Marketing of FreshtoHome, India’s largest online non-veg player and recently took the position as Chief business Officer of FTH Daily, a subscription based eGrocery division of FreshToHome

Santosh Kumar

Head of Marketing, FreshToHome

Ramneek Khurana

Co-Founder | Product | Lenskart.Com

Co Founder & Product head at Lenskart, currently taking care of Online revenue and software running across all our touch points: Stores & Online Apps.
Prior to this – graduated from Georgia Tech with MS in Industrial Engineering and worked at Michelin North America for 2+ years.

Ramneek Khurana

Co-Founder | Product | Lenskart.Com

Kirtiman Phadke

Sr. Manager Growth & Performance Marketing, ClearTax

Kirtiman is a startup hustler and has successfully worked on business transformation and growth across e-learning and fintech sectors. Currently he’s working at ClearTax and is driving growth and marketing for digital taxation products across India’s 42Million SMEs and tax expert segments.

Kirtiman Phadke

Sr. Manager Growth & Performance Marketing, ClearTax

Siddhartha Butalia

Chief Marketing Officer of AirAsia India

Siddhartha Butalia is the Chief Marketing Officer of AirAsia India, a joint venture between Tata Sons and AirAsia Investment, where he oversees Brand and Marketing, PR & Corporate Communications, Digital, eCommerce & Loyalty, Ancillary Revenue, Catering Operations and Sustainability.

He has an MBA in Marketing & Strategy from the Indian Institute of Management, Lucknow, is a post-graduate in Mass Communication with a specialisation in Advertising & Marketing from the Xavier Institute of Communications and graduated with Honours in Economics from Shri Ram College, Delhi University. Siddhartha has been an editorial panel member and published author in various industry publications and international marketing journals and is a futurist and seasoned speaker on travel & tourism, marketing strategy and digital ecosystems at seminars across the world.

Siddhartha began his career in advertising at Ogilvy and JWT, working on campaigns that won awards at Cannes and the Asia Pacific AdFest; and managing multinational accounts like Unilever and Nestlé. As a TAS Officer, Siddhartha worked on the Tata Nano project, built the Ginger hotel business model for metros, worked on the integration of Tata Global Beverages with the acquisition of Tetley, Eight O’Clock Coffee and Himalayan water and developed the internationalisation strategy for the ‘Tata’ brand in the US, UK, China and South Africa. Siddhartha has over a decade of senior leadership experience in Europe and Asia-Pacific, launching and heading iconic brands, from being Brand Manager of Tetley Tea in the UK to overseeing strategy and business development for 15 Asia Pacific countries at Tata Global Beverages. As Marketing Director at the Taj Group of Hotels, Siddhartha launched the Vivanta brand (now a Harvard Business School case study), led Sales and Marketing teams across APAC, Europe and Africa and conributed to the Tata group’s European Union agenda. Siddhartha is an ardent traveler, enjoys backpacking, swimming and scuba diving and has organized marine awareness workshops and SCUBA camps to help protect coral reefs & aquatic ecosystems.

Siddhartha Butalia

Chief Marketing Officer of AirAsia India

Ashish Bajaj

Head of Marketing, Partnerships and PR | MediBuddy

He is currently with MediBuddy digital healthcare platform. Previously, with Ola cabs as Global head of media and Microsoft India as channel partner marketing manager.. He is a marketing professional with expertise in not only creating consumer facing communication but with complete knowledge of Media, consumer understanding, touch point planning and optimization.

Has not only proven his mantle at India level but has brought India glory in the field of media and advertising at a global level.

He was the first to represent India at Cannes creative festival, Cannes, France 2012 in a global Media competition and was even recognized by Times of India and Delhi Govt in 2012.

The same year he won the gold medal in the Spikes Asia media competition at Singapore 2012.

A Tech graduate and Master in Marketing and International business

 

Ashish Bajaj

Head of Marketing, Partnerships and PR | MediBuddy

Vipul Mishra

Head of Marketing, Reliance Trends

I’m graduate and post graduate in management with over 18 years of consumer marketing experience having worked with global leaders like GE Capital, Hindustan Unilever, 3M India, Wrigley’s, Idea Cellular, Tata Motors and Max fashion, part of Landmark Group, Dubai. I have won 2 Chairman’s award for Innovation in brand launches for Zest an Taigo and many awards for Nano in Tata Motors.

I’m currently working as Head of Marketing for Reliance Trends Emerging market business format. It started in second half of 2018 and already has presence in over 400 towns. Emerging market format is an exciting business as the presence is spread across category B, C and D class population towns. It offers unique opportunity as well and gives Trends a first mover advantage.

Vipul Mishra

Head of Marketing, Reliance Trends

Anil Menon

Head Technology, LuLu Group International

I am an IT professional with 16 plus years of experience across Information Technology and Retail organizations. Currently moved as General Manager – IT innovation at Tata Starbucks. In my previous capacity as Head –IT, Trent Hypermarket Pvt. Ltd. I have worked extensively on the company’s transformational projects, Cloud & Mobility Platforms, Retail Analytics, Enterprise systems and Security & Information management systems.

Prior to Trent Hypermarket, I have worked with Cybage Software as a Solution Architect in the retail CoE focusing on digital and e-commerce solutions. Having worked with companies such as Future Group, Wadhwan Retail and Zensar Technologies has also given me vast techno-functional experience. In my career as a technology consultant, I feel extremely passionate about using the latest in technology to provide business solutions to accelerate growth.

The areas that challenge my interests are Artificial Intelligence, ML, Blockchain and robotics and I am always keen to enhance processes to up the customer experience in my organizations

Anil Menon

Head Technology, LuLu Group International

Meer Irfan Ali

Head - Digital Marketing, Landmark Group

A visionary professional in delivering business outcomes while managing organizations digital marketing, digital analytics & digital ops/dev/sales/transformation/monetization programs. Also, entrepreneurial experience in design>develop>market>sell>analyze a multi vendor eCommerce/Omnichannel portal. And content/affiliate portals.

Meer Irfan Ali

Head - Digital Marketing, Landmark Group

Sirisha Tadepalli

Sr. Marketing Manager, Amazon Pay

Sirisha Tadepalli

Sr. Marketing Manager, Amazon Pay

Akmal Zamrood

Head Organic, Razorpay

Highly analytical, customer-focused and result-oriented certified digital marketing professional, offering over 6 years of experience in overseeing online marketing campaigns, leading online customer generation, and enhancing the customer experience for business growth. Demonstrated ability in improving operational efficiencies, with extensive knowledge in planning, and executing initiative strategies including site merchandising to increase successful business operations, and empower end-users.

Akmal Zamrood

Head Organic, Razorpay

Sharan Nair

Chief Business Officer at CoinSwitch

Sharan Nair is a cryptocurrency evangelist and have been in the crypto space since 2014. He has played a leading role in bringing mass adoption for cryptocurrencies by hosting 100+ crypto meet ups, working alongside corporates and colleges and with major brands. He currently serves as the Chief Business Officer at CoinSwitch – India’s largest crypto company backed by the likes of Sequoia Capital and Ribbit Capital.

Sharan Nair

Chief Business Officer at CoinSwitch

THOUGHTLEADERS AND SPEAKERS

MUMBAI - 9TH FEBRUARY 2021


Hitarth Saini

Head of Marketing, Freo

Hitarth is one of the founding members and he heads the marketing vertical at Freo – India’s first credit-led neobank (flagship product – MoneyTap).

This is Hitarth’s third stint as an intrapreneur in a startup. Prior to his role at Freo, Hitarth has worked at TaxiForSure and briefly at Freshmenu.

In the initial phase of his career, Hitarth spent 2 years working on market exploration; app promotions; offline media events, consumer behaviour and marketing analytics.

He has been instrumental in scaling up the MoneyTap app to more than 17M+ installs via performance and growth marketing.

He is a B.Tech from Institute of Technology, Nirma University, Ahmedabad and holds an MBA degree from VGSOM, IIT KGP.

Hitarth Saini

Head of Marketing, Freo

Vatsal Asher

Founder & CEO, DMAi

Vatsal Asher is recognized, in the industry, as a customer experience expert having over two decades of experience from customer strategy to business execution using creative and practical marketing solutions. He’s been instrumental in strengthening DMAi’s ( Association of Data-Driven Marketing & Advertising, India) presence globally for the last 10 years. The DMAi today is the largest melting pot for blue-chip CMOs & the marketing ecosystem.

By emphasizing on global best practices for marketing services providers and marketers, his works carry forward DMAi’s vision of establishing industry standards. He is credited to have brought disruptive ideas to life during his early days in retail including the “Weekday Branding” in the early 2000s, an industry standard for grocery retail in India now, during his stints at Spencer’s-RPG group. He conceptualized and was responsible for the marketing launch of the largest number of Telecom Stores on a single day – entering a World Book Record at Tata Teleservices. As the de facto CMO of Reliance Retail, at the time of the first store launch in 2007, the product promotions & communication architecture / PoS promo engine was conceived and rolled out under his leadership witnessing record-breaking footfall & sales at all subsequent store launches.

He is currently Director & CEO, DMAi & also the founder for the DMAasia & DMAmena chapters. Building the DMA’s global presence and bringing the worldwide B2B marketing community together has been an important element of his mission. DMAasia & DMAmena are another step towards that mission by connecting top marketing professionals across geographies to share their insights and best practices. In 2015 he was appointed as an official International ECHOTM Envoy. During recent times, he has created global alliances paving way for Indian agencies to participate in Global knowledge & recognition forums – notable amongst which is the DMA International ECHOTM Awards- the Oscar for response-driven marketing globally. He is notably the first Indian & non-American to be elected to the Board of Governors of the ANA ECHO in 2018.

His work globally involves unifying the DMA’s for best practices creation & sharing. He is the founding member signatory & on the Board of Directors of the unifying federation of over 30 premier Marketing Associations worldwide ie GlobalDMA. Vatsal also is a board member of the International Content Marketing Federation, a group of 20+ leading content marketing associations from across Europe & beyond. He also represents the Digital Advertising Alliance & Adchoices program for India /Asia.

His journey so far has been dedicated to promoting new trends and technology in Data-Driven, direct marketing, creating platforms for knowledge sharing, innovation & recognition, instituting forums with active stakeholder participation in the form of industry councils and regional chapters to meet the growth agenda. He has also been actively involved in protecting consumers’ interests, thereby strengthening their belief in data-driven marketing & advertising.

In the pre-Covid times, Vatsal, a travel & events enthusiast, could be found at airports, coffee shops and, hanging out with fellow marketers at DMA’s & industry events in India & across the seas. Post lockdown, he is making up for the lost time at home with his doting wife & daughter – who will be a freshly minted journalist soon. Vatsal’s first love, acquired in his internship days, more than a quarter of a century ago, at the trading floor of the BSE & from an intern to executive editor of a daily evening financial publication, is of data & consumer insights. Not able to triumph playing by the ear on the digital piano, on less busy days, he spends time on his early imprint & derived hobby of active tracking & participating in the financial markets. He lives by the mantra inspire or be inspired.

 

Vatsal Asher

Founder & CEO, DMAi

Shreshtha Mathur

Head of Digital Marketing (Luxury) | Tata CLiQ

Shreshtha Mathur – The Head of Digital Marketing for TataCLiQ Luxury (India’s premier Luxury lifestyle platform). Spread of responsibilities in brand strategy, digital marketing, performance marketing, integrated communication and engagement have supported the business grow year on year for both International & Indian Luxury brands on the platform.

Shreshtha Mathur

Head of Digital Marketing (Luxury) | Tata CLiQ

Anuj Arora

Head Marketing and Consumer Experience | Welspun Group

With more than 15 yrs experience across diff functions and consumer facing categories, Anuj is currently Heading Marketing for Welspun Home Textiles and upcoming Health/Hygiene business. Current role in Welspun has been enriching and satisfying with many award winning marketing campaigns & Limca Book of Records.

Anuj Arora

Head Marketing and Consumer Experience | Welspun Group

Malay Harsha

Leads Enterprise Marketing | CleverTap

Malay is a perpetual student of marketing and believes in staying firmly planted to the ground to hear and learn exactly what the customers seek. He believes in stitching consumer insights with the core value proposition to building businesses. Malay has over twelve years of experience in product marketing, market research, leading goto market motions, and storytelling. He is a technology enthusiast and believes that technology platforms must be business enablers and cut through the data silos. Malay has helped businesses scale from the ground up working with brands like Manipal Global Education, Simplilearn, and IEEE. He currently leads enterprise marketing at CleverTap as they expand their footprint globally.

Malay Harsha

Leads Enterprise Marketing | CleverTap

Prasad Shejale

Founder and CEO, Logicserve Digital Pvt. Ltd.

Prasad Shejale, Founder and CEO of Logicserve Digital, is a lover of all things digital. For him, digital is a huge universe with abundant possibilities of using every tool and platform for the benefit of end customers.

An IIT Madras alumnus, he has been instrumental in growing a small team of the company into a high performing, result-oriented group. He brings with him a vast experience and exposure to Indian as well as Global digital space. His sound knowledge of the industry and his intuitiveness makes him a go-to person for any solutions and converting ideas into reality.

Prasad is an expert in product innovation & management, data modelling & predictive analytics and has been an influential leader in scaling up business ventures.

Prasad Shejale

Founder and CEO, Logicserve Digital Pvt. Ltd.

Kiran Komatla

Sr Vice President - IT | Burger King India Pvt. Ltd.

I am a Senior IT Professional with 16+ years of experience in the Retail Business, Information Technology & Project Management, Customer Experience, eCommerce & Vendor Management. I have strong functional knowledge of customer experience innovations, retailing solutions, loyalty programs, replenishment tools, delivery management, vendor management, outsourcing and ERP implementations projects.

My extensive experience in working with large, cross-functional and multicultural international teams in the delivery of multiple concurrent projects has shown me that my professional value lies in being an effective communicator with strong people management skills as well as sharp business and commercial acumen. This is crucial in engaging stakeholders in using technology to develop transformative processes that bring about sustainable business growth and achieve organizational KPIs.

Kiran Komatla

Sr Vice President - IT | Burger King India Pvt. Ltd.

Ranjan Sharma

CIO, Head Of SCM, Captive ECommerce Business And QA | Bestseller India

Ranjan Sharma began his career in 1996 as a Product Manager with Futurecom, where he handled sales of IT infrastructure to leading corporates and developed a sales and maintenance team. In 2001, Ranjan joined Vishal Retail as Store Manager and within four months was promoted to Assistant Store Manager and later SCM and Logistics Manager. He was transferred to Delhi headquarters as Head–IT, where he successfully managed the IT deployment, which ran on Ginretail.

In 2007, he took the position of Head–SAP for Future Knowledge, where he built a low-cost IS-Retail practice to make the group completely self-dependent. After two years, he became the Head of Solutioning and Packaged Applications, and successfully steered a cost-effective application development and maintenance team. A year later, he was promoted to Head-IT, where he implemented Infor WMS, TMS and BI solutions.

Ranjan joined Bestseller in 2012 as Head of IT and Supply Chain Management, and is currently the CIO and Head of Supply Chain. In his current role, he is responsible for orchestrating the company’s IT roadmap, business process design, system and process implementation, solution roll-out, review, maintenance, etc.

Ranjan Sharma

CIO, Head Of SCM, Captive ECommerce Business And QA | Bestseller India

Anirban Chakraborti

E-Business Head (Pharmacy & Lifestyle Products) | Wellness Forever Medicare Pvt. Ltd.

Anirban Chakraborti

E-Business Head (Pharmacy & Lifestyle Products) | Wellness Forever Medicare Pvt. Ltd.

Prabhakar Tiwari

Chief Marketing Officer, Angel Broking Limited

Prabhakar Tiwari works as Chief Marketing Officer with Angel Broking, where he spearheads Brand, Performance Marketing and PR initiatives for the firm. The firm has seen rapid improvements in its digital maturity metrics and market share gains under his growth leadership with slew of new initiatives. With a future forward organizational thinking, he is focused in driving the leadership aspiration of the brand and in shaping the digital journey for delivering top-notch customer experience. In past, he has worked with prominent companies like Marico, CEAT, PayU etc.

In professional terms, he is an entrepreneurial business leader with a proven ability to add value in many business contexts in Indian & MNC organizations. The core of his professional expertise is built around leading digital & tech-oriented organizations, driving consumer innovation and ensuring disciplined execution.

Prabhakar dons multiple hats as business thought leader and new age storyteller with growth hacking mindset. He is highly networked in CMO/CXO peer group forums like AIMA, IAMAI, Ad Club, RMAI and DMAi. He regularly contributes to business fraternity in many roles as jury member, panelist & key note speaker.

Prabhakar Tiwari

Chief Marketing Officer, Angel Broking Limited

Rahul Mishra

Head of Marketing and Communications, Shemaroo Entertainment

Mr. Rahul Mishra joined Shemaroo Entertainment in November 2017 and currently holds the position of Head, Marketing and Communications.

Over the course of three years, Rahul has played a key role in shaping Shemaroo’s brand’s identity by leveraging emerging trends, thus striking a chord with the audiences and seeing success amongst competition. He spearheaded Shemaroo’s ‘Brand Refresh’ that took place in 2018, wherein the company rebranded after 55 Years with new logo and tagline – India Khush Hua. He was also instrumental in Shemaroo expanding to newer business verticals such as in the OTT business with ShemarooMe and its entry into the Broadcast space with Shemaroo TV & Shemaroo MarathiBana.

He is a seasoned marketing professional and has a demonstrated history of helping brands excel in the Media & Entertainment sector. His areas of specialization includes Marketing Management, OTT Marketing, Digital Strategy, Content Creation, Market Research, and Partnerships. He recognizes the true call of customer satisfaction and impactful delivery, right at the core of his audience, gaining positive traction all along the way of success.

Prior to joining Shemaroo, Rahul was the Chief Revenue Officer at CinePlay, an innovation in cinema that presents timeless stories as a digitally-immersive experience. He has had a series of successful stints, leading Marketing for IndiaCast, a Viacom18 & TV18 venture and BBC Global News, where he was the Asia Pacific Marketing Manager.

Rahul has pursued his MBA in Marketing from International Management Institute, New Delhi. He has also completed a one year Post Graduate Programme in General Management & Leadership from INSEAD, at the France & Singapore Campus.

Rahul Mishra

Head of Marketing and Communications, Shemaroo Entertainment

Anand Dubey

Head – Marketing, Mahindra & Mahindra Financial Services

Anand is a marketing professional with 23 years of rich experience in building Indian & MNC brands. He has been successful in creating brand awareness & repute for various brands across categories like Banking & Financial Services, Consumer Durables, Automobiles and Media sector. An astute marketer, Anand has practiced various functions like research & insights, brand & media management, new product launches, digital & growth marketing, social media, content marketing, campaign management, customer experience and corporate communication.

At Mahindra Finance, Anand is spearheading the marketing function of financial services sector. He has set standards and provides direction & leadership for creating an enviable brand. Prior to Mahindra Finance, Anand was heading Consumer Marketing at IndusInd Bank where he was instrumental in image makeover of the brand. Anand has also worked in marketing functions of RBS, ABN AMRO, Haier Appliances, JK Tyre, Atlas and A&M during his professional career. Over the years Anand has been a contributor at various marketing & advertising forums as panellist, guest speaker, jury member, moderator & anchor.

Anand is an MBA from IPM, Lucknow and holds certification on digital marketing from ISB, Hyderabad. He has successfully undertaken ACE Leadership Management program from INSEAD, Singapore & France.

Anand Dubey

Head – Marketing, Mahindra & Mahindra Financial Services

Saurabh Jha

Director - Growth, Marketing & Analytics, Housing.com

Saurabh has been at the fore front of industry defining businesses in Consumer/Ecommerce/Internet business, Products, Venture fund, Hospitality. His expertise includes Strategy, P&L, Digital marketing, Product management, Customer acquisition, Co-marketing alliances & Partnerships, Brand marketing, Content marketing.

Saurabh Jha

Director - Growth, Marketing & Analytics, Housing.com

Nikhil Hundia

Senior Manager | Product Development, Motilal Oswal Financial Services Limited

8 years of experience as Product Manager with a demonstrated history of working in the financial services industry. Skilled in Customer Service, Requirements Analysis, and Business Development with strong professional skills and educational background focused in International Finance from University of Roehampton, London

Nikhil Hundia

Senior Manager | Product Development, Motilal Oswal Financial Services Limited

Pankaj Kapoor

Chief Marketing Officer, Reliance Capital

Pankaj Kapoor is Chief Marketing Officer for ‘Broking & Distribution’ businesses at Reliance Capital. He has been instrumental in launching & setting up the Brand & Communication strategy, Growth Marketing & Analytics CoE across all lines of businesses; offering an array of financial services including Retail & Institutional Equities, Wealth Management, Lending, Mutual Funds and Insurance (Life & General), amongst others.

Under Pankaj, brand has grown rapidly with award winning mass media campaigns and other unique customer centric initiatives. Pankaj also leads the growth marketing and is responsible for developing & implementing digital strategy encompassing acquisition, user interface & user experience initiatives across businesses’.

Pankaj has over 18 years of experience with over 8 years with Reliance Group. Prior to current assignment, Pankaj was ‘Head – Branded Content’ for Reliance Broadcast Network (92.7 Big FM & TV channels). He has also worked with Religare Enterprises, Max Life & HDFC in the areas of Brand Marketing, Media Planning & Buying & Distribution Marketing.

A Post Graduate in Management from Pune; Pankaj is a spokesperson & jury member on prestigious forums and has attended various programs conducted under the aegis of IIM Ahmadabad & ISB Hyderabad.

Accolades in Credit:

  • The Customer Game Changer Awards for Best Customer Experience Management – 2014
  • The Economic Times Best BFSI Brand in Broking Category – 2016
  • The Economic Times Best BFSI Brand for neutral financial services marketplace (reliancesmartmoney.com) – 2018
  • Best Financial services e-commerce – In Service Design by GOOD DESIGN, Australia -2018
  • CMO of the Year 2013 by CMO Council, Asia.

Pankaj Kapoor

Chief Marketing Officer, Reliance Capital

ANIRUDDHA HAJARE

Vice President & Business Head - Taplight, Lokmat Media Pvt. Ltd.

Marketing Professional with more than 25 years in Marketing , Brand Management , Event Management , Brand Solution and IP creation. Currently working as Vice President & Business Head with Lokmat Media heading Taplight – the experiential marketing business.

Post his MBA in Marketing from Somaiya Inst. Of Management Mumbai, he did his Diploma in Export-Import Management and was also trained at ISB,Hyderabad

Last 4 and half years, he is working with Lokmat Media, India’s number 6 newspaper ,consulting brands and creating revenue opportunities. Here he works with multiple brands consulting them on integrated solutions. He has been able to create some interesting iconic IPs such as Lokmat Sarpanch Awards , Infrastructure Summit , Energy Conference and many others, largest being the World Orange Festival with the Govt. of Maharashtra at Nagpur which is focussing on attracting the global tourists while also ‘Enhancing the Orange Value Chain and creating sustainable solutions for Orange farmers.

ANIRUDDHA HAJARE

Vice President & Business Head - Taplight, Lokmat Media Pvt. Ltd.

PROGRAM AGENDA

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