The MENA-Middle East and North Africa e-commerce market has been reported to have a CAGR of above 11.5% in 2022-2027. The growth story put forward by the e-commerce market of this region is evolving and ready to rank up getting the right push from companies, retail, and customers, all across categories.
Being one of the fastest-growing e-commerce markets in the world, MENA with its strong and growing online population is expected to increase the region’s B2C Ecommerce Gross Merchandise Value from US$85.1 billion in 2021 to US$183.4 billion by 2026. In fact, e-commerce has officially been recorded to enter the ‘high-growth’ potential since the pandemic, when a record 209 million consumers were known to regularly transact online for all their needs. Keeping this benchmark growth in mind, let’s look closely at the e-commerce growth story from the eyes of the top e-commerce companies and brands of the region.
In this Yearbook, we feature MENA’s top 100 e-commerce names across 9 categories – Retail & Omnichannel (Fashion, Footwear, Food, etc.), F&B and QSR, Beauty & Wellness, Banking & BFSI, Automobile, Travel & Hospitality, FMCG & Manufacturing, Airlines, Ecommerce Services highlighting how they have disrupted, set the trend, and created a niche for themselves in their category.
We explore insights about their category dominance, funding and revenue trends, customer acquisition strategy, and finally their overall growth numbers.
Covered in the book