Mobile commerce has become a worldwide phenomenon, with customers now shopping at home, in stores and on the go, no matter where they are in the world. Offering outstanding personalized customer experiences has also become essential. The lines between the online and offline channels are now especially blurred, and customers demand options like Buy Online, Pickup In Store (BOPIS). What's more, today's shoppers are all about “retailtainment” where shopping is a leisure activity they truly enjoy.

Brick & Mortar stores have gone online while the online players are aggressively opening physical stores and the industry is going across channels to gain market share and competitive advantage. IRC 2019 will bring for the first time a convergence of new age retailers from brick & mortar stores | Product & Services Commerce | Omnichannel, their business and functional leaders to talk about where this massive cross channel transformation is headed and what challenges and opportunities are available to woo the connected customer.

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