Proposed Discussion Area
- CX Journey Mapping - Valuing Your Customer- Using Data to Drive Innovation
- Understanding Customer’s Perspectives – With clever analytics driving companies’ decision making, how can this be used if you don’t know who the customer is
- Identifying Customer Personas – Engaging Customers through Data
- AI strategy for B2B & B2C Personalisation
- CRM strategy to build a winning customer retention model
Madhukar Uniyal heads the Oracle Marketing Cloud Solutions Engineering (OMC – SE) team at Oracle. His team consists of experts in the field of digital marketing and advertising who work as a trusted technology advisor and evangelist for leading customers in varied industry segments across India and Asia pacific regions. Madhukar has more than fifteen years of technology experience spanning digital marketing, cross channel campaign management, data management platforms, web personalization, content management tools, rules policy engine and web/app analytics.