Customer Insights Conclave

Background


Theme

Winning the New-age Customers through effective marketing

The sudden surge in new channels and varied operating models has dramatically changed the business environment in which marketers operate today. With the increase of newer modes & channels of marketing there is a need to create a new unifying framework which will help in aligning strategies as per business requirements.

Alongside this need for a framework, there are new requirements for marketing competencies and capabilities around domains of expertise like data and analytics, customer experience, content, multichannel, customer service and personalisation, which are neither properly understood nor being met.

Due to these changes and the rise of digital, the marketing function is going through an existential crisis: The Customer Insights Conclave aims to focus on building long term vision of unifying marketing strategies which combines digital and classic marketing into one future-ready framework.



ICS 2019 Sessions




Who Attends

CEOs and Chiefs, Vice Presidents, General Managers, Directors, Heads, Senior Managers and Managers of:

Marketing

Innovation

Information

Marketplace

Advertising

Branding Digital

e-Commerce

Promotions

Content

Communications

Social Media


Loyalty

Sales & Marketing

Customer Experience

Consumer Relationship

Strategic Management

Consumer Data

Market Research

Public Relations

Corporate Relations

Marketing Analytics

Marketing Communications



Conference Focus

Digital Content
How do Internet businesses adapt to evolving landscape of digital content in India?
Voice Technology
The Future of Voice-Powered Web: How do we integrate voice assistants like Alexa, Bixby, Cortana, Google Assistant and Siri to make Internet business more interactive
Personalisation
Building a customer first marketing approach - Analysing Customer preferences, channels and data to enable a targeted & personalised marketing
Marketing Automation
Leveraging automation tools to engage with you customer at every step of their journey, and deliver targeted campaigns based on their preferences
Customer Service
Decoding the future of Customer Service in the Era of Social Messaging & Artificial Intelligence – Harnessing the power of bots & AI in an Omnichannel environment
AI powered CX
Engage proactively across the customer journey to deliver operational efficiency and a superior customer experience
Loyalty
Is your Loyalty program effective? Building strategies and metrics to analyse performance of Loyalty program and how do you integrate across various customer touchpoints
Store Engagement
RFID, Beacons, Blufi, Interactive touchscreens – Building experiences to drive stronger customer engagement and experience.







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WHITE

8 - 9 OCTOBER 2020


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