The sudden surge in new channels and varied operating models has dramatically changed the business environment in which marketers operate today. With the increase of newer modes & channels of marketing there is a need to create a new unifying framework which will help in aligning strategies as per business requirements.
Alongside this need for a framework, there are new requirements for marketing competencies and capabilities around domains of expertise like data and analytics, customer experience, content, multichannel, customer service and personalisation, which are neither properly understood nor being met.
Due to these changes and the rise of digital, the marketing function is going through an existential crisis: The Customer Insights Conclave aims to focus on building long term vision of unifying marketing strategies which combines digital and classic marketing into one future-ready framework.
