Below you’ll find the schedule for ICS Dubai 2023. We’ll keep this page regularly updated with all new speakers and sessions, so be sure to keep checking in!
Sharing the big picture thought on the Theme: ‘Digital Democracy : Accelerating the Future of E-Commerce’
Technology has been evolving faster than ever today and so are consumers. While existing business models are still playing catch up, new business models are emerging rapidly to cater to this widening gap. As both traditional and online businesses are getting disrupted and challenged, the recipe to success is no longer a clear formula. The fundamental pillars of retail – assortment, engagement, experience, channel & fulfilment, may still be the same but digitization has certainly disrupted each of these pillars. We aim to shed light on some proven trends that have created value in the recent years, such as leveraging data and AI or Connected Commerce, as well some promising upcoming ones, such as the Metaverse, that players in MENA retail industry should pay attention to in order to survive disruption. Further, we would like to share our perspective on what are some fundamentals that businesses can anchor themselves on today as they look to pivot towards the future as well as some common challenges & pitfalls to avoid on this long journey ahead.
Middle East in already a digital powerhouse. Technology is no longer a vertical of the MENA economy; it is a horizontal enabler of every MENA economic sector, from transportation to education. For the world’s largest tech multinationals, regional banks, and garage startups, the Middle East presents a large and rapidly growing opportunity. MENA leaders have walked the talk on Technology becoming a pillar of their knowledge economies by investing five times more in IT than the U.S government, in proportion to their GDP.Case in point being UAE and Saudi - being laser-focused on AI, genomics, and blockchain, and technology is writ large on disrupting numerous industries, including food, transport, financial services, healthcare, real estate, and this is just the beginning.How do we take this exponential growth opportunity ahead, what are the pitfalls to watch, and how we can accelerate ideas to transform our businesses into digital powerhouses and capture a bigger consumption pie of the digital economy.
A fireside chat with a 17-year-old, second generation entrepreneur Sarisha Ved, Founder, F5 Global that’s part of Apparel Group about finding purpose and building a community and sustainability centric brand.
Last year, global online retail sales surpassed $5 trillion dollars – that number is expected to grow by 56% over the next four years, reaching more than $8 trillion dollars in 2026.A leading unified customer experience platform has come out with the 3 top retail trends in 2023, that will be integral to online retail success next year.Retail trend #1: An omni-channel approach The customer journey is far from linear – consumers jump from one channel to another throughout their day and expect a consistent brand experience along the way.Retail trend #2: User generated content Research shows that consumers crave a more authentic experience online and trust other customers more than they trust ads, making UGC a crucial component of a successful online strategy. Ninety percent of consumers claim UGC holds more influence over their buying decision than other marketing and sales content.Retail trend #3: Live video Live video is still catching on, but it will grow in popularity as consumers seek more personalized experiences online. Last year, live video shopping in China drove $300 billion in sales in 2021 and is expected to deliver nearly $480 billion by the end of this year.Let’s discover how these trends can capture value and create profitable marketing, sales, and service strategies for your online business.
Internet can not only enable our digital footprint via the e-store, website or app where sales happen and brand gets built, but can also be a very valuable asset to increasing the Customer Experience and Fulfilment inside our stores.A new way to look at Internet for Brick-n-Mortar:
We learn how these companies have driven sales in newer markets, grown sales in same markets, broadened their appeal to reach a new segment of customers and used newer channels combining the best of traditional retail and digital enabled commerce:setting up their online websites, digital payment mechanisms, international campaigns, shipping and logistics, order fulfilment, combining their strengths with marketplaces and aggregators. …
A fireside chat with Inas Abu Shashieh, Co-founder, Takalam that’s making a meaningful difference in not only democratising but also destigmatising discussions related to mental health, especially in conservative cultures.
WORKSHOP 1 (attendance is by separate PAID registration) Registration linkWorkshop Module:
WORKSHOP 2 (attendance is by separate PAID registration) Registration linkSkyrocket customer interaction & engagement with fresh digital & personalised customer journey innovations - exceptional, insightled CX strategies which will drive commercial success & lasting results.This hands-on workshop will provide valuable insights into various CX strategies, help you understand personas, and delve into the customer journey.You will have the opportunity to analyze real-life case studies, participate in a mock customer research session, and engage in rich discussions with your peers. Our goal is to equip you with the tools and knowledge needed to create a customer-focused team that drives business success.Workshop Module:
Covering step by step guide to building your brand on Metaverse. Live examples / Case studies on successful Metaverse deployment.
Are you being served – Why UX is now as or more important than marketing or customer serviceSurfing experience (on mobile) is the new currency for brand love. And people are 100 times more impatient online, than they are in physical realityYour customer is always on their phone. Many of us still make the mistake of prioritizing web first.The truth is, if your offerings and user interface isn’t optimized for mobile, you’ll miss out on a ton of conversions.
“Banking is necessary, but banks are not”, Bill Gates said in 1994 when he was Chairman of Microsoft.As if Online Banking and then Mobile Banking weren't enough change to last for a few decades, the industry’s drive to satisfy customer’s constant and insatiable need for information has recently driven us toward Real-Time Deposits, Mobile Payments and Branch-less Banking, Apps for every conceivable need of Financial Planning.In recent years, the number of financial services around banking has exploded, which has led to a decentralisation of the finance industry, with a myriad of third parties.How are banks, new-age fintech companies, insurance companies gearing up to offer the new-age banking experience in the digital world:
#The Power of Curated Customer Experiences on Sales and Profits #Adapting to Consumer Expectations in the Digital Age and Delivering Meaningful ExperiencesA generational shift is taking place on what consumers seek and value. In order to stay relevant in the digital age, companies must react to behavior that has been digitally disrupted by offering personalized experiences and be able to create memorable moments for their customers.According to experts, customers demand three things from a great digital experience – speed, convenience, and consistency. In other words, modern customers demand quick and easy access to information, fast and reliable customer service, and a consistent and seamless experience on each touchpoint they use to interact with a brand.Our experts will share more insights on:
Making your #brand more relevant and relatable to the new age customers and media.“If marketing is about the story you tell, MarTech is about how and well you tell it in the customer journey”.In the hyper-expanded digital world, customer engagement and experiences have shifted from monolithic experiences to hyperpersonalized, contextual experiences that are delivered in real time.Learn how to craft a well-honed MarTech stack to gather customer data, create distinct profiles, communicate with customers, identify and nurture leads, monitor customer service and feedback, and track campaign success.
.. for Building Your Brand, Elevating Customer Experiences and Breaking the Clutter
The Brands and Entrepreneurs Making a Big Splash.. with fascinating concepts, inspirational journeys, and unique modus operandis ..Hear these entrepreneurs share their fascinating story. Each making a 5 minutes Presentation to share the Brand Story, Retail Penetration, Funding successes, and Plans to Scale Up …
Celebrating 100 Homegrown E-Commerce Brands Scripting Success in MENA
Gala evening honouring the most admired leaders and success stories in Ecommerce, Internet, Technology and Digital space followed by Entertainment & Dinner .Award categories listed here